About us

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How did we start?

LOST INK was born in 2014 in West London. Our founders noticed there was a gap for a boutique brand at affordable prices, and our customers agreed.

Five years later and our team of 10 sits in our creative studio in Camden, designing our unique collections for all our worldwide LOST INK Girls.

The vision of LOST INK is to offer pieces to our customers that they won’t find anywhere else. Things that they want to show to all their friends, and make a statement wearing.  Dressed up or dressed down, LOST INK Girls can express themselves without spending a fortune.

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What inspires us?

Our designers take inspiration from Londons eclectic street style, and vintage finds. We also travel worldwide, and are always looking to the next undiscovered gem as a source of inspiration.

Whilst the latest trends play a crucial role in developing our collections; maintaining the brand’s personality is always at the centre – every piece of the range speaks for itself, from our unique prints, to our statement details we want our girl to stand out from the crowd, and be an inspiration to her friends.

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