The LOST INK story began in March 2014, when we noticed there was a gap in the market for a boutique brand, at affordable prices. We quickly built a global wholesale business and became fashions best kept secret, but always wanted our own platform to showcase our full collection, and show our customer what LOST INK is all about.

Fast forward 6 years and we are finally here, and so excited for you to see our creative vision!

LOST INK is fun, flirty, feminine and unique, for the girl who likes to stand out from the crowd and be every girls fashion inspiration.

We launch a new trend every month, meaning every piece is here for a limited time, and we don't over produce. Everything is designed in our HQ in Camden Town including our prints which are all unique to the brand. 

Did we also mention we own our own factories in China and Sri Lanka where all our collections are made, so we can ensure our product is produced both responsibly and with conscience. This also allows us to invest in quality but maintain affordable price points.